Twitter followers come and go. It is normal to experiment the ups and downs of the amount of people who follow you and you don’t have to worry about it as long as the evolution of these amounts is positive.
Sometimes people unfollow for no apparent reason and you don’t have to waste a lot of time thinking about it. But other times, there is a very clear reason as to why your followers have decided to unfollow you… and that reason may be you.
So today we have chosen 3 of the worst reasons through which you can lose followers on Twitter and we will explain how to avoid doing them.
You have connected Twitter to Facebook so that the same content is shared.
Connecting Twitter with Facebook is never a good idea. They are completely different social networks, with a different voice and posts that have absolutely nothing in common.
If you connect Facebook with Twitter so that the last update you posted is automatically shared on your status this is what you achieve:
- Your message is shortened as they do not normally fit into the 140 characters permitted by Twitter.
- In the worse case, the text will not even be posted on Twitter, just a link that goes to your Facebook page.
- Your followers have to click on the link to find out what you are sharing or to finish reading the text.
- If your Facebook update are not placed in ‘public’ settings, it is highly possible that your Twitter followers cannot even read it as they are not friends with you on Facebook.
What you can do to avoid this: disconnect your Facebook account from your Twitter account in the Settings section. This can also be done through Foursquare.
You tweet too much… or not enough.
Well known apps like SocialBro show the people who you are following on Twitter and if they have been active or not. These two profiles are perfect candidates for an unfollow when going through your list.
If you think about it, there is no point following a Twitter account that only posts once a month. On the other hand, an excess of messages can become very overwhelming.
What you can do to avoid this: start using a programming tool for Twitter, such as Hootsuite, Buffer or TweetDeck.
Your tweets do not match your bio.
The main criteria with which people decide to follow you or not when they know nothing about you is your Twitter bio. But if the content that you share does not have anything to do with your profile, it is very possible that people unfollow you.
If your profiles states that you are a renewable energy professional, it would be very strange if you only tweet about football or films. And, although there is nothing wrong with posting messages outside of your profile themes from time to time, doing so too frequently shows that you do not have clear goals when it comes to Twitter.
What you can do to avoid this: think about why you want to be on Twitter. Is it just for fun or do you have a professional reason? Then think about some subjects in accordance with your goals and post about them.