Are you new to Online Marketing?  Do you know what Social Media Marketing is?  Do you use it for your business, or perhaps would you like to?  Would you like to obtain a Certificate in managing Social Media Platforms?   This online course will teach you all you need to know about working effectively with your social media networks, how to develop profitable campaigns and how to work with the best tools.  From creating your first campaign, to understanding each social network and the correct use of the best social media tools, our course covers everything.  Our Social Media Training Courses will also give you the knowledge you need to successfully complete the HootSuite Certification Exams.

Why should I study with the KeyWord Room?

AdveiSchool™ and KeyWord Room™ have trained more than 6,000 students in Google Analytics, AdWords and Social Media around the world. We are the leader in online training across Latin America and Europe.

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  • Online Live Training
  • 6 hrs Live Training
  • Weekly-recorded lessons
  • Weekly Homework
  • Comprehensive material
  • Mentor assigned for each student
  • KeyWord Room Certification
  • Hootsuite University Certification Preparation
  • Online Live Training
  • 6 hrs Live Training
  • Weekly-recorded lessons
  • Weekly Homework
  • Comprehensive material
  • Mentor assigned for each student
  • KeyWord Room Certification
  • Hootsuite University Certification Preparation

Here is What We Cover

  • Introduction to Online Marketing
  • Strategic Components of Marketing
  • Marketing and Branding
  • Communication Process
  • Is Social Media Replacing Traditional Marketing?
  • First Steps Into Social Media Marketing
  • Introduction to Social Media Marketing
  • The Value of Social Media
  • Social Media Marketing Integration
  • Problems and Risks
  • The Social Media Manager Role
  • Social Media Manager Roles
  • Social Media Management for each Network
  • Customer Service
  • Social Media Best Practices
  • Overview of Main Platforms
  • Main Platforms
  • Networking Platforms
  • Video Marketing Platforms
  • Other Social Media Platforms
  • Finding the Right Social Media Network
  • Different Types of Social Media Channels
  • Identifying Your Company Goals
  • Choosing the Right Social Media Network
  • Filling out the Information
  • Designing your Channels
  • Setting Up your Profiles
  • Choosing the Best Design
  • The Importance of Branding
  • Social Media Design Value for SEO
  • Networks Missions and Goals
  • Facebook and Twitter Goals and Strategies
  • LinkedIn and Google+ Strategies and Goals
  • Pinterest, Instagram and others
  • Advertising as a Powerful Partner
  • Strategy & Execution
  • Choosing the Right Strategy
  • Building a Social Media Strategy
  • Strategy Checklist
  • Setting up Social Media Policies
  • Video Marketing
  • Video Marketing Types
  • Setting up your Goals
  • Video Marketing Strategies
  • Video Marketing Tools
  • YouTube Marketing
  • Designing your YouTube Channel
  • Marketing and Branding
  • YouTube Ads Formats
  • YouTube Analytics
  • Best Practices
  • Blogging First Steps
  • The Importance of Content Marketing
  • How To use a Blog
  • Choosing the Best Blogging Tool
  • Designing your Blog for Success
  • Blogging Strategies
  • Setting up your Goals and Strategy
  • The Social Media Manager Role
  • Integrating the Blog & Social Media
  • Strategy
  • Monitoring and Measuring
  • Social Media Monitoring Tools
  • The Importance of Monitoring
  • Social Media Engagement Tools
  • Social Media Monitoring Tools
  • Choosing the Best Tools
  • Social Media Measuring
  • The Importance of Metrics
  • Social Media Measuring Tools
  • Social Media Analytics Tools
  • Reports and Measuring ROI
  • HootSuite As a Primary Tool
  • HootSuite Pro Overview
  • Engagement
  • Team Collaboration & Security
  • Analytics & Reporting
  • Apps & Mobile
  • HootSuite Certification Program
  • Hootsuite University
  • International Professionals List
  • International Certification Exam

Who is this course for?

  • New Social Media Account Managers
  • Current Account Managers who are looking for tips, improvements and ways to optimise their Marketing Campaigns
  • Business Professionals who want an understanding of how Social Media Marketing works and what the benefits are of implementing this key strategy into their Business Marketing Plan
  • Business Professionals who want  to create their own campaigns
  • Business Professionals who want a better understanding of how Digital Marketing Agencies or their Social Media Managers work.

From £145€195$195 per Course

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Excellent course and highly recommended. They achieve something that today is important and this is humanizing technology because, although the course is online, you feel part of a group as it is an interactive course and you get to hear other students questions and answers.
Charles Richard - UK

What you Get:

  • Live Online Classes
  • Weekly Video Lessons
  • Weekly Homework
  • Assigned Mentors
  • Comprehensive Course Material
  • Exams Preparation