GOOGLE ADWORDS TRAINING

Are you new to Online Marketing? Do you use Google AdWords? Do you need to update or optimize your advertising campaigns? Would you like to become a Google Certified Partner?

With our selection of online courses we can help you to get the skills needed to manage your online advertising campaigns efficiently. From creating your first campaign to understanding auction and conversion optimization we will guide you through. We will teach you all of the information needed for you to pass the exams for your Google AdWords Certification.

Why should I study with the Keyword Room

AdveiSchool™ and KeyWord Room™ have trained more than 6,000 students in Google Analytics, AdWords and Social Media around the world. We are the leader in online training in Latin America and Europe.

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Methodology

  • Online Live Training
  • 6 hrs Live Training
  • Weekly-recorded lessons
  • Weekly Homework
  • Comprehensive material
  • Mentor assigned for each student
  • KeyWord Room / AdveiSchool Certification
  • Google AdWords Certification Preparation
  • Online Live Training
  • 6 hrs Live Training
  • Weekly-recorded lessons
  • Weekly Homework
  • Comprehensive material
  • Mentor assigned for each student
  • KeyWord Room / AdveiSchool Certification
  • Google AdWords Certification Preparation

Here is What We Cover

  • Introduction to Online Advertising
  • SEO vs SEM
  • Terminology
  • Google AdWords Fundamentals
  • Google Advertising vs Bing Advertising
  • Quality Scoring and The Auction
  • Understanding AdWords Auction
  • Understanding Quality Score
  • Optimizing the Quality Score
  • How does AdWords Auction Works
  • Google AdWords Account
  • Creating your Google AdWords Account
  • Creating your First campaign
  • Campaign Settings
  • Account Structure
  • Ad Group Structure
  • Keyword and Matching Options
  • Understanding Matching Options
  • Negative Keywords
  • Keyword Planner
  • Keywords Lists
  • Google Trends
  • Creating Ads
  • Ads Policies
  • How to Write Great Ads
  • Best Ads and Practices
  • Ads Extensions
  • Location Extensions
  • Sitelink Extensions
  • Product Extensions
  • Call Extensions
  • Apps Extensions
  • Optimization and Performance
  • Campaign Tracking
  • Ads and Keyword Optimization
  • CTR Optimization
  • Reports and Statistics
  • Best Practices
  • Campaign Advice
  • Ads Group Advice
  • Keyword Advice
  • Landing Page Advice
  • Advanced Ads Settings
  • Dynamic Keyword Insertion
  • Dynamic Search Ads
  • Setting Up Automated Rules
  • Best Practices and Recommendations
  • Advanced Tools for AdWords
  • AdWords Editor
  • AdWords Accounts Permissions
  • Setting Up My Client Center (MCC)
  • AdWords API
  • Google Display Network (GDN)
  • Setting Up your GDN
  • Ads Formats
  • GDN Auction
  • GDN Targeting Tools
  • GDN Quality Score
  • Re-Marketing
  • Setting Up the Auction
  • Setting up Your Goals
  • Conversion Tracking (CPA)
  • Creating the Best Ads for your Goals
  • Optimization and Performance
  • Optimizing your Campaigns
  • Optimizing your Ads
  • Optimizing your Website
  • Performance Analysis and Reports
  • Best Practices
  • Campaign Best Practices
  • Ad Group Best Practices
  • Keywords Best Practices
  • Website and Landing Page Best Practices
  • YouTube Advertising
  • Understanding YouTube
  • YouTube Ads Formats
  • YouTube Auction
  • Optimization, Reports and Statistics
  • Mobile Advertising
  • Mobile and Tablet Targeting
  • Mobile Ads Formats
  • Mobile Auction Optimization
  • Reports and Statistics
  • Google AdWords Certification Program
  • Setting Up your Google Partner Profile
  • Exam

 Who is this course for?

  • New Advertisers using Google AdWords™.
  • Current advertisers who are looking for tips, improvements and how to optimise their AdWords™ campaigns.
  • Business professionals and individuals who want to understand how online advertising works so they can launch their own campaigns.
  • Businesses who want to learn how online advertising operates in order to understand the activities of their employees or online agencies and how Adwords can help their business.

From £145€195$195 per Course

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TESTIMONIALS

The teachers are excellent, achieving a high level of understanding and learning in the online environment. The courses cover all types of content in great depth, from basic understanding to the most complex . General and administrative management of all members of staff was also excellent. I highly recommend courses  of AdveiSchool and the Keyword Room.
Alison Green - UK

What you Get:

  • Live Online Classes
  • Weekly Video Lessons
  • Weekly Homework
  • Assigned Mentors
  • Comprehensive Course Material
  • Exams Preparation